Have you ever done something and not anticipated the impact it would have on your life? Have you ever just fallen into a group of people and never been able to imagine life without them?
When I founded Wishtique, I set out to enable women to surround themselves in a unique shopping environment that revealed the beauty in themselves by trying on pieces that are uniquely designed to highlight their beauty from the inside out. It wasn't a focus on the fashion it was a focus on the individuals.
Ironically, I started this company when I was at a personal crossroads. I was 35 and I needed a career and a life change. I turned to my sister, Megan (my person in life) to share my fears and she, as she always does, reminded me exactly of who I am. I am a person that takes risks, believes in the good, roots for the underdog, and loves to create. She encouraged me to take a leap of faith and follow my dreams of creating a company that focuses on the person, the beauty from within, and the story they have to share. It was at this point that I founded Wishtique, a company not just about clothing, but rather a company that lives out a bigger philosophy behind the brand.
Megan and I instantly jumped into our own perfect roles, I concentrate on buying, designing and branding, while Megan is the forward-facing organizer of all events as well as leading our team of "Shop Sisters". The amazing team of "Shop Sisters" are women that have joined Megan and I over the growth of Wishtique and love not only the clothes but our message of individual inner beauty. Before we knew it, Megan and the "Shop Sisters" have brought Wishtique into 5 markets with "Pop Up" Events monthly consistently connecting with the women I founded this business for. These women host their friends or a charity of their choosing from all different areas and bond together over conversations, laughs, and fashion.
As I reflect on the growth of the company and the changes that we have gone through (closing of our physical location in order to focus solely on our "Pop Up' Events and the launching of our ecommerce business) I see that we are exactly where we are supposed to be to serve the ladies I started it all for.
I feel honored, blessed and humbled each time I see these amazing women coming together at our events. The smiling faces, women embracing each other when they connect with someone they haven't seen for a while, the encouraging friend giving fashion tips or advice to her girlfriend, and the women gathering for a glass of wine and a meal after shopping. These are moments that make me pinch myself at how blessed I am and remind me Wishtique is exactly what I had dreamed it would be and so much more.
Have you ever been able to turn a dream into a reality? Anyone else here living out their “Wish”?
Our name has changed over the years, but the one thing that has never left that name is the word “Wish”. Why? Because it embodies everything this company is to me. It is so much more than a company. In fact, it’s been my dream ever since I can remember… I just never could have imagined some day it would come true.
As a kid, I would live for playing dress up, styling my Barbies, and even getting googly eyed at textiles and color swatches. It was how I expressed myself. Even at times I would coerce my sister into joining along… And after all these years, she still is my fashion sidekick.
Fast forward several years and I found myself working with some of the largest retailers in the world in their fashion departments. Day in and day out I was surrounded by the things I loved, yet it wasn’t fulfilling me in the ways that I expected.
It wasn’t until I had a family and had completely removed myself from the fashion industry that I was forced to contemplate one of the scariest questions of my life, “What is my role in this world, in addition to being a mom?”. I was searching for “new” passions, not realizing that my true, old passions still remained, and that I could live both of these roles as a mom and business woman at the same time. It was this realization that drove me to take the leap of faith, all on a dream I had decided to follow.
When the time came to name my new endeavour, my daughter, as brilliant little kids do, had the answer. “Mom, this is your wish.” From that moment on, the reason behind the clothes, has lived in our name.
In growing in my role as a mom and designer, Wishtique has evolved along with me. You may have noticed that we are exclusively online and coming to you in the form of pop-ups. After a family move to Wisconsin, I knew it was time to let go of my first retail location, but not to let go of my original Wish.
Through this process, I have found that this evolution is actually helping me to further my passion, of reaching women in all places, of all shapes, sizes, and ages. I can’t wait to share with you more of what we have been working on to make this a seamless (your clothes WILL have seams though!) process.
I want to thank you, my customers, past, present, and future, for coming along on this ride with me. I can’t wait to connect with you, and help equip you to make YOUR Wish come true.