Have you ever been able to turn a dream into a reality?
Have you ever been able to turn a dream into a reality? Anyone else here living out their “Wish”?
Our name has changed over the years, but the one thing that has never left that name is the word “Wish”. Why? Because it embodies everything this company is to me. It is so much more than a company. In fact, it’s been my dream ever since I can remember… I just never could have imagined some day it would come true.
As a kid, I would live for playing dress up, styling my Barbies, and even getting googly eyed at textiles and color swatches. It was how I expressed myself. Even at times I would coerce my sister into joining along… And after all these years, she still is my fashion sidekick.
Fast forward several years and I found myself working with some of the largest retailers in the world in their fashion departments. Day in and day out I was surrounded by the things I loved, yet it wasn’t fulfilling me in the ways that I expected.
It wasn’t until I had a family and had completely removed myself from the fashion industry that I was forced to contemplate one of the scariest questions of my life, “What is my role in this world, in addition to being a mom?”. I was searching for “new” passions, not realizing that my true, old passions still remained, and that I could live both of these roles as a mom and business woman at the same time. It was this realization that drove me to take the leap of faith, all on a dream I had decided to follow.
When the time came to name my new endeavour, my daughter, as brilliant little kids do, had the answer. “Mom, this is your wish.” From that moment on, the reason behind the clothes, has lived in our name.
In growing in my role as a mom and designer, Wishtique has evolved along with me. You may have noticed that we are exclusively online and coming to you in the form of pop-ups. After a family move to Wisconsin, I knew it was time to let go of my first retail location, but not to let go of my original Wish.
Through this process, I have found that this evolution is actually helping me to further my passion, of reaching women in all places, of all shapes, sizes, and ages. I can’t wait to share with you more of what we have been working on to make this a seamless (your clothes WILL have seams though!) process.
I want to thank you, my customers, past, present, and future, for coming along on this ride with me. I can’t wait to connect with you, and help equip you to make YOUR Wish come true.